With its core team based in Shanghai, RCA Records Greater China will focus on developing domestic A&R and local-language artists in the region, with its own dedicated artist roster. RCA Records Greater China will improve our ability to create quality, diverse music and products that help artists stand out and compete effectively in the attention economy.” “With China achieving over 30 per cent growth in recorded music revenue in 2021 and leading the Asian market, there is plenty of room for artists and music labels to grow. “We are delighted to announce the launch of RCA Records Greater China which is the first in a series of labels we plan on launching in the region,” said Andrew Chan, CEO, Greater China, Sony Music Entertainment. The new label will focus on signing artists in the Greater China region, expanding the company’s presence across the region and investing in artists looking to broaden their artistic and commercial opportunities across streaming, gaming, Virtual Reality, Augmented Reality, NFTs, the Metaverse and more.Ĭontinuing RCA Records’ heritage as a world-class label, RCA Records Greater China will help artists grow their fanbase within the region and capitalize on SME’s extensive network of creative talent to explore international collaborations and releases for artists who are geared towards a global audience. , SHANGHAI – Sony Music Entertainment (SME) announced today the launch of RCA Records Greater China. Kevin Foo appointed Managing Director reporting to Andrew Chan, CEO of Sony Music Greater China Iconic label RCA Records launches first Asia division in Greater China

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